Failure Museum founder Sean Jacobsohn ’94 finds insights in business flops.
Summer 2025
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Stories
Here’s how the Pulitzer-winning reporter and biographer gets the scoop.
Forty years ago, the comedian created a film portrayal for the ages on the UW–Madison campus.
Artificial intelligence is here to stay. UW–Madison students are grappling with its promise and perils.
Campus leaders tout the lifesaving benefits of the National Institutes of Health.
UW professor Jorell Meléndez-Badillo collaborated with pop icon Bad Bunny on a wildly successful Puerto Rican history project.
Bill Riggins ’98, MBA’17 expertly manages the ice for campus skaters.
Cutting-edge UW research will address rural transportation needs.
A UW study looks at the factors affecting their diverse sounds.
Computer science and data science are a match made in heaven.
UW–Madison’s vast collection of Alzheimer’s data attracts international stars.
For 60 years, UW’s Steenbock Library has been growing its cookbook collection.
Casey O’Brien ’24, MSx’26 is the best player in college hockey on the best team in college hockey — and she’s not done yet.
A storefront that sells student-prepared cuts is a magnet for meat lovers.
A drone flies above the Memorial Union Terrace, offering a new look at a familiar summer scene.
The Soderholm family gave UW–Madison the pool of its dreams.
The popular run/walk has been a harbinger of spring in Madison for more than four decades.
The eccentric State Street institution was a cornerstone of campus literary life.
Brigadier General Andrew Clark ’95 returned to campus to show UW cadets how high they can fly.
Hezouwe Walada ’23 launched an organization to bring resources and much-needed funds to his home continent.
With a little luck, William Campbell MS’54, PhD’57 discovered a drug that has helped millions see.
New tools help alumni advocate for UW–Madison during turbulent times.
Cameron Lee Small ’12, MS’16 offers grace and guidance for exploring questions about identity in The Adoptee’s Journey.
Richard Cates PhD’83 recounts his family’s journey from owning to knowing their farmstead in A Creek Runs through This Driftless Land.