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Business & Entrepreneurship

Virtual Party School

For all their computer wizardry, the undergrads who created Spacebar got the word out through low-tech means. Courtesy of Spacebar

You’re a UW–Madison student who can’t go to clubs or parties during the pandemic. Is there any option besides staying home alone?

Now there is: you…

Business & Entrepreneurship

‘Writing Emotion’ at Hallmark

Jason Tracy

If you’ve been to a wedding, baby shower, funeral, or birthday party in the last 13 years, you’ve probably crossed paths with Melvina Young ’90, MS’92, PhDx’07. She’s a quiet party presence — she usually arrives hidden in an envelope — but Young’s voice…

Business & Entrepreneurship

On, Alumnae: Kate Hamilton Pier

Hamilton Pier became the first woman in the country to be granted a judicial appointment. Courtesy of Fond Du Lac County Historical Society

Kate Hamilton Pier LLB1887 was a successful real estate saleswoman in Fond du Lac, Wisconsin, when she decided to get a law degree.…

Business & Entrepreneurship

On, Alumnae: Larzette Hale-Wilson

Larzette Hale-Wilson, pictured with accountant Milton Wilson, became the first African American woman in the country to earn a PhD in accounting. Courtesy of Theresa A. Hammond

Larzette Hale-Wilson MPh’43, PhD’55 was the first female African American CPA to earn a PhD in accounting. Orphaned…

Business & Entrepreneurship

Raw Talent

What Marie Moody ’90 started in her Manhattan apartment has turned into a multimillion-dollar pet-food brand, all thanks to a mutt named Chewy.