Failure Museum founder Sean Jacobsohn ’94 finds insights in business flops.
Features
385 stories. Showing page 1 of 13.
Here’s how the Pulitzer-winning reporter and biographer gets the scoop.
Forty years ago, the comedian created a film portrayal for the ages on the UW–Madison campus.
Michael Velliquette MA’99, MFA’00 transforms a humble medium into stunning art.
Artificial intelligence is here to stay. UW–Madison students are grappling with its promise and perils.
Performing as the legendary mascot is a high-pressure gig that — if all goes well — pleases a stadium’s worth of UW fans.
Renowned cookbook author Patricia Wells MA’72 went to France to learn haute cuisine and developed a signature taste steeped in simplicity.
The UW’s first prolific inventor was also a visionary businessman and humanitarian with an outsized impact on the world around him.
A UW veterinary clinic provides affordable care for owners experiencing hardship.
Our fantasy lineup of Wisconsin’s gridiron greats.
The combative architect Frank Lloyd Wright x1890 had an intense love-hate relationship with his alma mater.
In partisan times, Barry Burden is the go-to source for factual election information.
On social media and in her product lines, body-acceptance advocate Katie Sturino ’03 is redefining beauty norms.
UW researchers are gaining insight into teens’ digital behavior and its effect on mental health.
Brent Seales MS’88, PhD’91 may rewrite history with a technology that can read ancient scrolls buried for 2,000 years.
The rock stars at the UW Geology Museum find the stories behind the stones.
In between pickets and protests throughout the South, civil rights hero Dion Diamond x’64 did a stint at the UW.
Can the Big Ten handle two universities with the same handle?
John Malpede ’68 has turned to the arts to provide community, confidence, and stability for the unhoused.
What makes a good public painting or sculpture? Here are UW–Madison’s most successful works in plain sight.
Despite significant contributions, these UW researchers have largely been forgotten by history.
Zona Gale 1895, MA1899 achieved spectacular literary success by staying close to home.
Tanya Crane MA’14, MFA’15 revolutionizes an ancient engraving technique to explore personal histories.
In a career paved with hard-earned achievements, screen villain Hans Obma ’02 endeavors to find the role of a lifetime.
Whether earnest or eccentric, UW student organizations prepare Badgers for life outside the classroom.
Relive the UW’s wisest commencement addresses.
With singular intensity, Michael Mann ’65 pits loners against the powers that be.
UW researchers preserve animal DNA for species that face extinction.
How the First Nations Cultural Landscape Tour became a unique campus institution