For decades, the pharmacy and eatery was a go-to gathering spot for UW students.
Traditions & History
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Rocky Rococo introduced generations of Badgers to rectangular pizza.
Enthusiasm for the annual celebration has persisted for more than a century.
The last campus-area commercial movie theater closed two decades ago.
Cinematheque offers a world-class filmgoing experience.
The campus-favorite hangout preserves old memories in a new location.
The popular run/walk has been a harbinger of spring in Madison for more than four decades.
An outpouring of emotion from heartbroken UW–Madison alumni.
The popular song “It’s Dark on Observatory Hill” immortalized a campus hot spot.
For a university situated on an isthmus, transportation is no easy matter.
The eccentric State Street institution was a cornerstone of campus literary life.
An inside look at the career of legendary director Mike Leckrone.
The health-food treat beloved by UW students for three decades is available again — with a twist.
The Badger football team reignites a rivalry with a new member of the Big Ten Conference.
On its 30th anniversary, the Badgers’ first win in Pasadena is worth another look.
The Kennedy vs. Nixon contest overshadowed UW Homecoming.
Celebrating 125 years of the UW–Madison alumni magazine
Revisiting the restaurants that have sustained generations of meat-eating Badgers.
We remember the one little McDonald’s that did its best to keep campus supersized.
The UW’s alumni magazine celebrates its 125th anniversary.
The student organization for sustainable agriculture gets a new name.
An anniversary gala highlights the UW’s impact.
The UW’s Open Mic Night can be a stepping stone to the big time.
Want a swinging ’70s party? Get tips from an old UW Housing handbook.
The synchronized dance break during Wisconsin football games is a cherished ritual. Here’s why.
Celebrate UW–Madison’s 175th anniversary with a deep dive into campus traditions.
Celebrating 175 years of UW triumphs and traditions
Let’s count up the Nobels and Pulitzers, shall we?
Troia’s Steak House was one of the location’s best-loved businesses.