Letters: Preferred by 9 out of 10 Infants
After reading the article about young kids being able to identify advertising brands [“Sales Job,” News & Notes, Winter 2010], I was not very surprised. It reminded me of a trip I took with my son when he was one-and-a-half years old.
We were passing through Antigo [Wisconsin] thirty-some years ago, and my son was in his car seat when he suddenly started smacking his lips and pointing. I looked down the length of his arm and saw to my surprise that he was pointing at a McDonald’s golden arches! The child barely spoke in those days, yet he knew the symbol and readily picked it out.
Ed Rappe MS’71 Manitowoc, Wisconsin
Published in the Spring 2011 issue
No comments posted yet.