Letters: Preferred by 9 out of 10 Infants

After reading the article about young kids being able to identify advertising brands [“Sales Job,” News & Notes, Winter 2010], I was not very surprised. It reminded me of a trip I took with my son when he was one-and-a-half years old.

We were passing through Antigo [Wisconsin] thirty-some years ago, and my son was in his car seat when he suddenly started smacking his lips and pointing. I looked down the length of his arm and saw to my surprise that he was pointing at a McDonald’s golden arches! The child barely spoke in those days, yet he knew the symbol and readily picked it out.

Ed Rappe MS’71 Manitowoc, Wisconsin

Published in the Spring 2011 issue