Alcohol Sales at Camp Randall

A portion of alcohol-sales revenue from Camp Randall will provide support for campus efforts to promote responsible behavior around the use of alcohol. UW Athletics

This fall, Wisconsin Athletics began selling alcoholic beverages in the general seating areas at Camp Randall Stadium and in the Field House, home to the women’s volleyball and men’s wrestling teams.

With the sale of beer, wine, and products such as hard seltzers, UW–Madison will become the 16th school in the Big Ten to sell alcohol in its football stadium’s general seating area.

“The option to purchase alcohol is common at collegiate athletic venues all over the country, and we’re glad that we can now offer it as part of the fan experience at Camp Randall,” says Chancellor Jennifer L. Mnookin. “I appreciate the work our athletic and administrative teams have done to put together a plan that balances this opportunity with public safety.”

The new plan mirrors policies that were already in place at the Kohl Center and the LaBahn Arena, and fans at Camp Randall are limited to purchasing only two drinks at a time per person. The UW Police Department provides an increased on-site presence, and fans will continue to have access to a text line to report any problems. Additionally, anyone who appears to be under the age of 40 will need to show ID, which will be verified by an electronic scanner.

A portion of alcohol-sales revenue will provide support for campus efforts to promote responsible behavior around the use of alcohol.

Published in the Winter 2024 issue