Florin Steps into Top Spot
Although Dave Florin ’92 is entering his eighth year of service with WAA’s national board of directors, his involvement began long before that. His father was president of the Northeast Ohio Alumni Club (now the WAA: Cleveland Chapter), and Florin served on the Wisconsin Alumni Student Board as an undergraduate. Now president of the Madison-based marketing communications firm Hiebing, Florin has been named 2011–12 chair of the WAA board and will serve a one-year term.
“What I love about this role is the closer you get to the University of Wisconsin, the more amazing things you see are happening on campus every day,” says Florin. “But you also begin to see how complex some of the issues are, and that’s a fascinating dynamic within which to serve.”
Much of Florin’s work with the board has involved helping to develop and refine the WAA brand. As chair, he will help drive the organization’s strategic initiatives and focus on ensuring that the university maintains its level of prestige statewide and globally, which he notes will be challenging — but vital — in today’s tough economic environment.
“There simply aren’t any entities in the state that have the type of potential or impact on our future that UW–Madison has,” he says. “We are at a critical point in time as a university and a state. We need to continue to make forward-thinking decisions about UW–Madison, because the direction this university goes is likely to be the direction our state goes. It is simply that important.”
WAA also welcomes four new board members: Neena Buck ’79, senior industrial liaison officer, MIT Office of Corporate Relations, Cambridge, Massachusetts; Norman Doll ’77, president emeritus, Pieper Electric, Inc., Mequon, Wisconsin; Steve Lescohier ’71, MA’75, senior vice president, J.P. Morgan Securities, LLC, Arlington Heights, Illinois; and Karen Monfre ’86, partner, business valuation/merger and acquistion services for Wipfli LLP, Green Bay, Wisconsin.
Published in the Fall 2011 issue
Jack and Gail Florin September 11, 2011
We know your love for the University and the state of Wisconsin will be apparent in your dedicated efforts to continue the success of WAA. We are very proud of you Dave —
Andrew Lepp September 12, 2011
Dave has tremendous respect for the power of higher education to shape individual lives, communities, states and ultimately the nation. He’s the man for the job.
EVIE & OLLIE September 13, 2011
CONGRATULATIONS DAVID & BEST OF LUCK IN LEADING THE BADGER ALUMNI.
WE ARE NOT ALUMNI, BUT HAVE YOUR MOM & DAD AS NEIGHBORS. THEY ARE SUPER PEOPLE. I HAVE NEVER SEEN YOUR DAD W/O HIS RED BADGER T-SHIRT ON. THANK GOD YOU LOOK LIKE YOUR MOM!
HAVE A GREAT YEAR, WE LOOK FORWARD TO SEEING YOU @ SUNTIDE.
Morgan Yagi September 13, 2011
The cream, as ever, rises to the top. The WAA moves from strength to strength with Mr. Florin taking the helm.
Expect a tough, but fair, outcomes-based approach from Dave. Count on him to gain maximum leverage from all of UW’s substantial assets.
Rick and Jo Talazus September 14, 2011
Like your parents, we are very proud of you! We are impressed not only with your new appointment, but with your rich, full life which is full of success and integrity. You are a wonderful model for the students of the university as well as your own children.