A Superior Sip

GoodSport promotes the ability within cells to retain and hold more fluid, providing superior hydration. GoodSport

GoodSport, a sports drink developed in part at UW–Madison’s Center for Dairy Research, has the potential to turn the sports hydration industry on its head. Using ultrafiltered milk permeate, it offers essential vitamins, nutrients, and minerals such as calcium, magnesium, sodium, and potassium.

Entrepreneur Michelle McBride got the idea for GoodSport when her son started playing baseball.

“We didn’t want him drinking traditional sports drinks because they’re filled with artificial ingredients and too much sugar,” McBride says. “So we tried some natural options, but he didn’t like the taste, and I learned that they provided no better hydration than plain water.”

K. J. Burrington ’84, MS’87, former coordinator for dairy ingredients, beverages, and cultured products at the Center for Dairy Research, helped McBride select milk permeate for developing GoodSport.

Research shows that the beverage promotes the ability within cells to retain and hold more fluid, providing superior hydration.

“I remember K. J. and I toasted with our little sample cups, and then we tasted it,” McBride says. “Right away I knew we had done it, and I literally cried tears of joy right there with K. J. in the lab.”