As the sun sets over the stadium, badger fans cheer on the team during the Rose Bowl Game in Pasadena, California on Jan. 1, 2020.

Six Lessons from the Rose Bowl

We went to cover a football game and discovered a community.

I confess: I’m jealous of my college friends who return to Madison with pure feelings of nostalgia. Now working as a writer for the UW, I’ve barely left campus since I enrolled as a student in 2010.

Such proximity doesn’t leave much room for reflection. The Humanities Building loses its sentimental value when you walk by it every day for a decade. When big Badger games double as work, you’re numbed to the joy of victory and the devastation of defeat.

So I confess again: when photographer Bryce Richter and I got the assignment of a lifetime — covering the 2020 Rose Bowl Game in Pasadena, California — we didn’t expect to care much about the outcome between the Badgers and the Oregon Ducks. And we certainly didn’t expect to be moved to tears by the UW students, alumni, and fans we met along the way.

But we did, and we were.

In the final minutes of the game on New Year’s Day, Bryce and I waited anxiously on the sidelines for a last-ditch miracle, preparing to capture Wisconsin’s first Rose Bowl victory in exactly 20 years. That moment never came. But when the clock expired, even in the team’s defeat, we had never felt prouder to be Badgers.

Here’s why.

1. UW students give back — even on vacation.

“We’re going to be rooting for different teams tomorrow, but today we’re going to fight hunger together.” UW dean of students Christina Olstad delivered that charge to more than 100 volunteers at a Los Angeles Regional Food Bank warehouse on Rose Bowl eve. Students, staff, and fans representing the UW and the University of Oregon answered the call, lining up at conveyer belts and packaging enough food for 2,240 seniors in need. Their brisk pace nearly broke the facility’s record for such a project.

The warehouse was a 30-minute drive from central L.A., so Bryce and I didn’t expect many — if any — students to show up and sacrifice a morning of their California vacation. But they proved us wrong. One sleep-deprived yet lively group had just arrived after a 30-hour road trip from Madison. “It’s cool to put sports aside and come together for a common cause,” said Molly Leyden x’23.

I unpacked boxes of vegetable soup next to 26-year-old Ingrid Filakousky. The Orange, California, resident had no connection to either university but was inspired to join the effort after learning about it online. She left the food bank a fan of both schools, and we left in awe of our service-minded students and alumni.

Volunteers from the University of Wisconsin–Madison and the University of Oregon pack boxes full of food in a warehouse
On Rose Bowl eve, volunteers from the University of Wisconsin–Madison and the University of Oregon came together to package food for seniors in need.
Volunteers from the University of Wisconsin–Madison and the University of Oregon gather for a group photo
“We just try to embody the Wisconsin Idea — that you learn through action, not just classes.”

UW seniors Hannah Walker x’21, Hannah Baker x’20, and Logan Klein x’20 showed that giving back can be a whole lot of fun. “Some Oregon guys on the other end of the factory are dancing with their boxes of spaghetti, and we’re doing a little dance-off with our soup,” Walker said.

“We just try to embody the Wisconsin Idea — that you learn through action, not just classes,” Baker added.

2. We’re all in this together.

At the UW’s pregame tailgate, amid the mosh pit of Badger fans (and brats and beer), Bryce spotted the contrasting colors of Megan Rollo in cardinal red and her wife, Jordan Wilde, in grass green. Despite the Seattle couple’s differing allegiances, they had no real disagreements. They root for both teams outside of the head-to-head matchup.

Badger fan Megan Rollo and her wife, an Oregon fan, Jordan Wilde make the Wisconsin "W" and Oregon "O" hand signs

Badger fan Megan Rollo (left) and her wife, Oregon fan Jordan Wilde, set aside their differences at the UW’s pregame tailgate.

They determined to make the 106th Rose Bowl their first because of its larger meaning. Wisconsin is where they met: Rollo attended UW–La Crosse, Wilde coached women’s basketball at UW–Parkside. As self-described football fanatics, they cared a lot about the game — but even more about their time together. “It’s 70 degrees on New Year’s Day,” Rollo said. “I don’t think losing would affect my experience.” She added, laughing: “If we were playing Ohio State, it would.”

For other fans, the pilgrimage to Pasadena was a familiar one. Barbara Carrig ’64, MS’87 was a student when the Badgers made their third Rose Bowl appearance. She thought better than to hitchhike to California with her friends in 1963, but she’s attended several Rose Bowls since.

I learned that Carrig, like my sister, became a speech-language pathologist at a primary school after earning her UW degree. She recounted the story of how a former student once approached her at a Rose Bowl tailgate. She remembered that he had a lateral lisp. He told her, “You changed my life.”

“It’s little things like that,” Carrig said. “I did it for 31 years. Your sister will be thankful that she did it, too.”

3. The UW Marching Band is a star attraction.

Jennie Johns wasn’t the first person to be starstruck on the streets of L.A. But she might have been the first to seek out selfies with members of a college marching band.

A trip to the Rose Bowl was long on the bucket list for her and sister Leigh Price ’81. For them, the band was by far the main attraction. “From the first time I went to a game and saw the band’s Fifth Quarter, I was hooked,” Johns said. “To me, it really embodied enthusiasm, youthfulness, love of life, and just camaraderie.”

Jennie Johns and Leigh Price cheer on the UW Marching Band

Jennie Johns (waving) and Leigh Price (to her left) are the band’s number-one fans.

The band’s halftime performance at the Rose Bowl, a melodic tribute to the military branches, stole the show. The crowd went wild when band members formed the shape of a plane and simulated the exhaust of afterburners with jet-pack props.

On the plane to California, I sat next to Bob ’70 and Jeri Rooney, who proudly told me about their multigenerational connections to the band. Bob and their children were members, and now their grandson carries on the tradition as a trumpeter. The couple have attended all seven Rose Bowls since 1994 to show their support for the band family.

Members of the UW Marching Band perform during the UW-Madison Rose Bowl Pep Rally held at L.A. Live in downtown Los Angeles

The UW Marching Band steals the show at the Rose Bowl pep rally in downtown Los Angeles.

At a pre–Rose Bowl event, I ran into a friend I hadn’t seen since my undergrad days: Malcolm Robey ’15, who attended three Rose Bowls as a member of the marching band, the final one as its drum major. In college, as a Posse scholar, he helped me understand the challenges of being a student of color on a predominantly white campus, and how finding a community on campus is critical for success.

It was clear, as Malcolm danced joyfully with current band members, that he’d found lifelong community.

4. UW fans own Pasadena.

As the oldest postseason game in college football, the Rose Bowl is called “The Granddaddy of Them All.” But the College Football Playoff system, developed in 2014 to feature the nation’s four best teams, has threatened that status. Semifinal games rotate among six bowls, with the Rose Bowl hosting a championship-level game just once every three years.

This was one of the off years. But that did little to discourage tens of thousands of UW fans from descending on Southern California. Since 1994, they’ve earned a reputation for traveling in big numbers. That was true again — little green could be seen in Wisconsin’s sections, while stripes of red bled through Oregon’s half of the stadium. And from Santa Monica Pier to the Hollywood Walk of Fame, we heard reports of Badgers far outnumbering Ducks.

Wisconsin and Oregon fans fill the Staples Center football stadium during the 2020 Rose Bowl game
The Badgers make the Rose Bowl feel like Camp Randall Stadium.
Badger fans cheer during a pep rally at LA Live
UW fans prove that being a Badger is about much more than a football game.

“It’s been amazing,” star running back Jonathan Taylor x’21 said after the game. “People ask me about Camp Randall, but it’s just a stadium like any other. It’s the fans that fill the stadium and take time out of their jobs and daily lives … to watch us play a game we love. They made it feel just like Camp Randall today.”

5. Win or lose, the game is a thrill.

ESPN summarized the game as a “frenetic edition of this venerated bowl,” and so it was. Five turnovers, seven lead changes, and a one-point differential made for a wild ride. And for the Badgers, a crushing result: a 28–27 loss to Oregon, the fourth Rose Bowl defeat by a touchdown or less this decade.

But the competitive game provided plenty of moments to cherish. After Oregon sprinted down the field on its first drive, Wisconsin answered with an electrifying kick return for a touchdown. Returner Aron Cruickshank x’22, a one-man stampede, was the Badgers’ surprise standout. His 95-yard dash down the right sideline was the second-longest scoring play in Rose Bowl history, and just the third kick return for a touchdown.

Wisconsin’s familiar faces, including Taylor and receiver Quintez Cephus x’20, also starred in the back-and-forth affair. But the UW’s four turnovers proved to be too costly. Oregon scored 21 points out of them, including the decisive touchdown midway through the fourth quarter.

Badger fans endured a bitter blast of green and yellow confetti as the clock hit zero. But the sights (hello, purple sunset over the mountains) and scores leading up to it? They were all worth the trip.

UW running back Jonathan Taylor (23) runs with the football during the Rose Bowl
UW running back Jonathan Taylor starred in the back-and-forth affair.
Kick returner Aron Cruickshank high steps into the end zone for a first quarter touchdown
Aron Cruickshank was a one-man stampede, returning a kick for a touchdown.
UW mascot Bucky Badger does pushups following a score during the third quarter at the Rose Bowl Game
Bucky Badger responds to a UW score with — what else? — pushups.
Badger fans are showered with Oregon green confetti following the conclusion of the Rose Bowl Game
Badger fans endured a bitter blast of green-and-yellow confetti following Oregon's win.

6. It’s not just about football.

Our final lesson was the most important: that a trip to Pasadena transcends football. Fan after fan told us that the Rose Bowl experience isn’t defined by a win or a loss. It’s defined by the people: generations of family, old friends and new, scores of strangers in matching red. “It’s so fun to be with a bunch of people that you’re connected to — that you don’t know, but you know,” said band fan Leigh Price.

The aha moment for me arrived in the third quarter of the game. During a commercial break, the UW Marching Band broke into the Friends theme song. It was a subtle nod to the song’s prolific writer, Allee Willis ’69. The one-of-a-kind alumna and Hollywood native had died unexpectedly on Christmas Eve at 72. For band members, it was a personal loss. They had just met Willis in September, when she returned to Madison to serve as a guest conductor in Camp Randall Stadium, leading them in the same tune.

I’ll be there for you
’Cause you’re there for me too

There’s a cardinal rule in the press box: don’t cheer. So I didn’t, but my eyes did well with tears. That small gesture — current students honoring a former one — confirmed that being a Badger is about much more than a football game. It’s about community. It’s about what connects us.

And it turns out all I had to do to rediscover my passion as a UW alumnus was to leave town for a few days.

Preston Schmitt ’14 is a staff writer for On Wisconsin. For more Rose Bowl coverage by him and Bryce Richter, see

Published in the Spring 2020 issue