Advertise in On Wisconsin

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On Wisconsin is mailed to alumni, donors, and friends of the university four times a year. Each quarter, nearly 400,000 homes receive a mailed copy of the magazine.

Connect with our readers by reserving your space in On Wisconsin.

Advertising Policy and Details

All advertising is subject to acceptance by the On Wisconsin editorial review committee. We reserve the right to reject advertising material on or before receipt of artwork.

Important Dates

Advertising space must be reserved approximately 60 days before the cover dates.

Summer 2023 (June)
Space: March 15
Ad due: March 29

Fall 2023 (September)
Space: June 14
Ad due: June 28

Winter 2023 (November)
Space: September 13
Ad due: September 19


Cancellations are not accepted within 45 days of cover date.


First-time advertisers must prepay 30 days before cover date. Otherwise, payment is due within 30 days of cover date with approved credit application.

Production Specs

  • Printing process: Web offset
  • Size: 68 pages including covers
  • Magazine trim size: 8 3/8″ x 10 7/8″
  • Stitched inserts: Specs available on request
  • Format: We prefer that advertisers send ads via email as PDFs

Reserve Your Spot

For more information or to reserve space for an ad, please contact Advertising Representatives, Madison Magazine at 608-270-3600.