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How to Advertise in On Wisconsin

For more information or to reserve space for an ad, contact:

Advertising Representatives, Madison Magazine: 608-270-3600.


Publication Dates

Printed quarterly: September, November, March, June


Some 390,000 UW-Madison alumni, donors, and friends, plus Wisconsin business and community leaders. With “passalong” readers factored in, we total 680,000 readers.

Agency Commission

Granted to all recognized advertising agencies. Please see account manager for details.

Stitched Inserts

Specs available on request

Advertising Policy

All advertising is subject to acceptance by On Wisconsin’s editorial review committee. We reserve the right to reject advertising material on or before receipt of artwork.


Printing Process: Web offset

Size: Sixty-eight pages including covers

Magazine trim size: 8 3/8″ x 10 7/8″

Printing Requirements

We prefer that advertisers send ads via e-mail as PDF’s.


Cancellations not accepted within 45 days of cover date. First-time advertisers must prepay 30 days before cover date. Otherwise, payment due within 30 days of cover date with approved credit application.

Rate card (PDF)