Destinations

How to Stock the Brat Stand

Nothing says summer like standing in line at this seasonal spot.

Crowds of people enjoy sunny weather at the Memorial Union Terrace and food from the Brat Stand.

What goes into hosting the summer’s biggest barbecue? Jeff Miller

Summers at the Terrace flood the senses. Waves lap against Lake Mendota’s shore; fiery sunsets fill the sky; sticky ribbons of Babcock ice cream dribble down cones; and the intoxicating scents of burgers and brats waft from the Brat Stand. This summer marks the Brat Stand’s 36th year of serving up classic summer fare on the Terrace. Here’s a look at what goes into hosting the biggest barbecue of the summer.

What’s on hand in the Brat Stand?

Icon depicting a brat

1000

Brats

Icon depicting a burger

800

Burgers

Icon depicting a vegan burger

500

Vegan Brats

Icon depicting a gallon drum of sauerkraut

15

Gallons of Sauerkraut*

Average sales per terrace season

Icon depicting a brat

50,000

Brats

Icon depicting a burger

31,000

Burgers

Icon depicting a vegan burger

7,000

Vegan Brats

Retired Brat Stand fare

Foot-long hot dogs
Hot ’n’ spicy hot dogs
Turkey legs
Chicken sandwiches
Corn on the cob

Busiest days/weekends

Madison Jazz Festival
Memorial Day weekend
Labor Day Weekend

500

The number of additional student employees needed to make terrace season possible**

*Brat Stand sauerkraut comes from Porchlight Products, a Madison organization that employs disabled and formerly homeless individuals who struggle to return to or maintain employment.

**Each summer, the Wisconsin Union employs more than 300 students to support Terrace dining operations, along with an additional 200 students in other areas of the Wisconsin Union

Published in the Summer 2023 issue

Comments

  • Jim Leser May 24, 2024

    Always a grand time at the Terrace and whether it’s a beer, brat or burger, what a wonderful place on Lake Mendota. Madison would not be Madison without it…or The Brat Stand

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