Help is here, courtesy of some of UW–Madison’s newest faculty members. As part of their introduction to campus, we asked them: “What’s something interesting about your area of expertise you can share that will make us sound smarter at parties?”

Whether you use the information to impress your friends or just learn something interesting for yourself, consider this a bit of the Wisconsin Idea you can bring to your next social gathering.

Allergies Aren’t Immutable

Often, people think that allergies are predictable, but they can change and evolve over time. You might start out with an allergy to one particular food, like a type of nut, then later on find out that you’re also allergic to other nuts or foods. Reactions can change and evolve pretty dramatically, too, and can become more or less severe over time.

— Anne Ersig, assistant professor, nursing

The Mysteries of Dark Matter

We know very little about the universe that we live in. The observable part of the universe is only about 4 percent. The other 96 percent of it is made of what is called dark matter and dark energy. Many experiments all over the world, including the experiment that I work on at the Large Hadron Collider, are trying to figure out what this overwhelming majority of the universe is made of.

— Tulika Bose, professor, physics

A Moo Point

Cows spend several hours a day ruminating — that is, chewing. The most interesting thing about this process is that ruminants’ brain waves resemble humans’ brain waves while sleeping.

— Luiz Ferraretto MS’11, PhD’15, assistant professor, dairy science; ruminant nutrition specialist, Division of Extension

He Likes It! He Likes It!

Lin-Manuel Miranda wrote the Spanish lyrics for the most recent revival of West Side Story. He met composer Stephen Sondheim when he worked on that project, and Sondheim asked him what he was going to do after his hit musical In the Heights. Miranda said he was thinking about a musical based on the life of Alexander Hamilton and Miranda said Sondheim threw back his head and said, “That’s a fantastic idea.” That’s what kept Miranda going during the writing of Hamilton when he’d have trouble with something. He knew he was on the right track if Sondheim liked the idea.

— Margaret Butler, associate professor, musicology

Bad Boarding Practice

Many airlines split the passengers into several groups during the boarding. Yet mathematical results indicate that this is actually bad and only slows down the boarding process.

—Vadim Gorin, associate professor, mathematics

Devoted Dads

The idea that Black fathers are generally uninvolved and disinterested in the lives of their children is a cruel fabrication and a fallacy. The research indicates that not only are Black fathers intimately involved and interested in the lives of their children, but that Black fathers who do not share residence with their children are more involved than any of their ethnic counterparts.

— Alvin Thomas, assistant professor, human development and family studies

Park and Bark

The trend in opera today eschews the old style, in which singers essentially stood, sang, and made rather meaningless arm gestures.That old-school practice is commonly known in operatic circles as “park and bark.”

— David Ronis, associate professor, music

Capitol Cause

I always love to tell people about the Capitol Crawl, which was an important moment in disability history. Over 1,000 people marched to the steps of the U.S. Capitol to protest for disability rights and the eventual passage of the Americans with Disabilities Act in 1990. The youngest was an eight-year-old girl, Jennifer Keelan, who got out of her wheelchair and pulled herself up the Capitol steps. You can learn more about it in the movie Crip Camp, which is available on Netflix.

— Carlyn Mueller, assistant professor, rehabilitation psychology and special education

No Accounting for Accounting

To many people’s surprise, there are no right answers in accounting. The judgments and estimates underlying the preparation of financial reports are numerous and can lead to very interesting incentives and a high degree of second-guessing that makes accounting much more a social science than a hard science.

— Tom Linsmeier MBA’80, PhD’85, Thomas Ragatz Accounting and Law Distinguished Chair

Combating Climate Change

The idea of carbon footprints — a process for estimating a person’s individual contribution to climate change — was popularized by the fossil fuel company BP. The problem is that it focuses attention on individual rather than structural change.

— Morgan Edwards, assistant professor, La Follette School of Public Affairs

Science Nonfiction

Unlike humans who can breathe only oxygen (a gas), many microbes can breathe solid compounds.

— Karthik Anantharaman, assistant professor, bacteriology

So Fries are Healthy?

Potato is rich in vitamin C, a powerful antioxidant that can help the human body form and maintain bones, blood vessels, and skin. A five-ounce potato will supply nearly 50 percent of an average adult’s daily requirement for vitamin C.

Yi Wang PhD’12, assistant professor, horticulture; Division of Extension specialist

Mendota Has a Meltdown

Lake Mendota is one of the most studied lakes in the world. For instance, we have more than 150 years of lake-ice data. In the 1850s, Lake Mendota averaged about 120 days a year with lake ice. Recently it has been closer to 80 days, and 2015–16 and 2016–17 had only 62 and 65 days [with lake ice].

— Hilary Dugan, assistant professor, integrative biology

The Martian Invasion

Contrary to popular belief, the 1938 War of the Worlds radio play didn’t cause widespread hysteria. There were some people who misinterpreted the broadcast as a news report about a real Martian invasion, but most of them simply called either the police or their local news outlets to determine the veracity of the broadcast. So while the image of people panicking in the streets and weeping in churches is certainly more entertaining, the reality is that the impact of the incident was largely exaggerated.

— Kate Christy, assistant professor, journalism and mass communication

The Dirt on Dirt

Soil is alive! It’s estimated that 20,000 pounds of living matter exists in the top six inches of an acre of soil. Also, one tablespoon of soil harbors more organisms than there are people on Earth.

— Zac Freedman, assistant professor, soil science, and O. N. Allen Professor of Soil Microbiology

Myths and Misconceptions

In contrast to common knowledge about what an American family looks like, it was only for a short period of time that the American family was composed of a breadwinner, a nonemployed mother, and two children.

— Eunsil Oh, assistant professor, sociology

Musical Notes

What we know as the banjo in the United States is likely a modified version of the ngoni, a string instrument originally from West Africa, which enslaved individuals brought from Africa. You can learn more about the history of the African origins of the banjo in Béla Fleck’s 2008 documentary Throw Down Your Heart.

 — Jacqueline-Bethel Tchouta Mougoué, assistant professor, African cultural studies

Early Influences Rule

Often people think of infancy and toddlerhood as a time when children are unaware of many things happening around them and assume that children will not be deeply impacted by stressors that the family is facing. In fact, early exposures, experiences, and relationships provide the foundations for the child’s developmental trajectory and relational capacities across the life course.

— Tova Walsh, assistant professor, social work

Baby Bookworms

Usually, individuals consider that youngsters [are first taught reading and writing] in early elementary school. However, younger youngsters interact with literacy from their very first weeks and months on this planet! We are able to see emergent literacy practices in their first turns of the pages of a board book, their first phrases, and their — deeply significant — first scribbles on a page.

— Emily Machado, assistant professor, early childhood education

Historic View

In nighttime photographs of Berlin from the International Space Station, the city’s Cold War partition is still visible. West Berlin uses environmentally friendly fluorescent streetlights that give off a white glow, while East Berlin uses older, sodium-vapor lamps that glow orange. It’s a striking reminder of how, 30 years after the end of the Cold War, legacies of that division continue to impact life in the city — and in Germany and Europe more broadly.

— Brandon Bloch, assistant professor, history

High on Health

Cannabis has been used for healing purposes since at least 1500 BC.

— Natalie Schmitz, assistant professor, pharmacy practice

And You Thought 50 Was Old

The earth is about 4.56 billion years old. The oldest mineral fragments that we have preserved from the early earth are up to 4.37 billion years old, and the oldest continental crust that is still intact and for which the age is undisputed is about 4 billion years old. There’s a lot of missing history in the earliest part of the terrestrial rock record, but there are several people at UW–Madison trying to parse out what we can from the little amount of material we have.

— Annie Bauer, assistant professor, geoscience

How Do You Like Them Cranberries?

Wisconsin is the leading producer of cranberries in the U.S.! Cranberries do not grow in water, despite that popular belief. They grow in sandy marshes, and when they are ready for harvest the marshes are flooded and the cranberries float to the top.

— Leslie Holland, assistant professor, plant pathology; fruit crop pathology specialist, Division of Extension

Warfarin’s Namesake

A common medication to prevent strokes is named after the Wisconsin Alumni Research Foundation: warfarin.

— Amanda Margolis, assistant professor, pharmacy practice

Beauty of Language

Ojibwe, like perhaps all of Wisconsin’s Native languages, is extraordinarily complex and beautiful. Imagine any given verb having several thousand unique forms and expressions. Indigenous languages are also incredibly adaptive. Not only do they give brilliant explanation to the many place names on Wisconsin maps and roads, but they can quite exactly describe and name anything in the modern world.

—Brian McInnes, associate professor, civil society and community studies

Learning Curve

Autism is a relatively new diagnosis. Most people do not know that the first individual diagnosed with it is currently in his 80s. Because the first people diagnosed with autism have only recently reached old age, we do not know much about what the normal life course looks like for them.

— Lauren Bishop-Fitzpatrick, assistant professor, social work; investigator, Waisman Center

Alumni at the Wisconsin Ideas showcase in Naples, Florida, including Betty Roller ’55, enjoyed sitting for caricatures that featured quotes about their UW experiences. Photo: Nick Shirghio.

From faculty showcases to national news, alumni weigh in on this cherished Badger principle.

The Wisconsin Idea was on global display this spring in more ways than one, and alumni who hold the concept dear loomed large in the national conversation.

In March, alumni in Naples, Florida, hosted the first “Wisconsin Ideas” event — a showcase of top faculty, inspiring students, and a “state of the university” address by Chancellor Rebecca Blank. Together, the evening’s highlights celebrated the education, innovation, and discovery that rightly earn UW–Madison the descriptor world class.

It’s a traveling event that’s bringing a Wisconsin immersion experience to alumni and donors across the nation. Next stops include Milwaukee, New York City, and San Francisco.

“Wisconsin Ideas” drew an impressive crowd of alumni, who — during presentations on promising Alzheimer’s research, as well as virtual reality, climate, and the science of prizewinning Wisconsin cheese — fondly recalled their own UW education and reflected on the power of the Wisconsin Idea.

“Our alumni are diverse in so many ways, but yet we share that bond of having been here,” says Paula Bonner MS’78, WAA’s president and chief alumni officer. “As alumni have responded to their sense of pride and being part of something that’s known as the Wisconsin Idea — our tradition of solving problems and making a difference in the world — there’s a unifying thread about being part of the University of Wisconsin.”

Just a month earlier, thousands of alumni made their own impression on the world with swift and vocal reaction to a version of the Wisconsin state budget that proposed “editing” state statutes that describe the Wisconsin Idea as part of the UW System mission. The proposal would have removed the phrases “the search for truth” and “improving the human condition,” in favor of adding language about meeting the state’s workforce needs.

Reaction to the proposal appeared globally in news reports and social media, where a resounding number of alumni were not shy in their displeasure, sharing how much the Wisconsin Idea meant to their education, and still inspires as they sift and winnow in their lives today.

In April, Governor Scott Walker assured that the final document would preserve the articulation of the Wisconsin Idea. For alumni, that could make this the first season Wisconsin State Statutes appear on summer reading lists.

Barry Roal Carlsen

The Wisconsin Idea — the principle that the university’s knowledge improves people’s lives — is one of the campus’s oldest traditions. As the UW wraps up its celebration of the Wisconsin Idea this academic year, here’s a look at just some of the ways in which the university’s teaching, research, outreach, and public service have made a difference.